More than a pass generator

Your brand, live on
every lock screen.

PassThru turns Apple Wallet into a real-time channel between you and your customers. Live balances, location triggers, instant updates — all via one API.

Free tier — 100 passes/month. No credit card required.

NEOBANK
BALANCE $2,847.50
Debit Card
THIS WEEK -$342.18
BUDGET LEFT $157.82
COACHELLA
GATE OPENS 2:00 PM
Weekend Pass
NOW PLAYING Main Stage
NEXT UP Sahara Tent 4PM
WELLCARE RX
MEMBER ACTIVE
Insurance Card
RX REFILL Ready
NEXT APPT Mar 28
Event Tickets Loyalty Cards Spending Trackers Insurance Cards Student IDs Gym Memberships Boarding Passes Gift Cards Rx Refills Coupons Conference Badges Prepaid Cards Event Tickets Loyalty Cards Spending Trackers Insurance Cards Student IDs Gym Memberships Boarding Passes Gift Cards Rx Refills Coupons Conference Badges Prepaid Cards
The Platform

Other tools make passes.
We keep them alive.

A pass is just the beginning. PassThru keeps a real-time connection between your business and your customer's lock screen.

BREW CO.
2,450 pts
Gold Member
BREW CO.
2,500 pts
Gold Member
UPDATED

Real-Time Push Updates

Change a balance, update a status, swap a gate number — your customer's pass updates instantly on their lock screen. No app download needed.

Location Triggers

Pass surfaces automatically when your customer walks near your store, enters the venue, or arrives at the airport. Right place, right time.

Lock Screen Presence

Your brand lives on the most valuable real estate in mobile — the lock screen. No app install, no notification fatigue. Just there when needed.

Pass Lifecycle

A ticket becomes a souvenir. A coupon expires gracefully. A membership renews automatically. Manage the entire journey via API.

Engagement Analytics

See who added your pass, how often it's viewed, where it's used, and when it's removed. Data you can't get from email or SMS.

Use Cases

If it fits in a wallet,
it fits in PassThru.

BALANCE$2,847.50
SPENT TODAY-$42.18
WEEKLY BUDGET$157.82 left
Finance

Spending & Budgets

Prepaid cards, budget trackers, expense cards. Show live balances and spending habits right on the lock screen. Users glance and know exactly where they stand.

COACHELLA 2026
Weekend 1 - GA
NOWDoja Cat - Main Stage
NEXTFred Again - Sahara 4PM
WEATHER92F - Sunny
Events

Living Event Tickets

Not just a ticket — a live companion. Push set time changes, weather alerts, gate updates, and artist lineups directly to every attendee's pass in real time.

INSURANCE IDWC-8847291
RX REFILLReady for pickup
NEXT APPOINTMENTMar 28 - Dr. Patel
DEDUCTIBLE REMAINING$1,240 / $3,000
Health

Smart Insurance & Rx

Insurance cards that are always current. Prescription refill alerts. Appointment reminders. Deductible tracking. No more calling to ask "is my refill ready?"

STATE UNIVERSITY
Student ID - Class of 2027
MEAL PLAN14 swipes left
LIBRARYAccess Active
PRINT BALANCE$23.40
Education

Campus Everything

One card for dorm access, meal plans, library, printing balance, and campus events. Updates every swipe — students always know what's left.

POINTS2,450
TIERGold - 550 to Platinum
REWARD AVAILABLEFree Large Drink
Retail & Loyalty

Loyalty That Lives

Points update the second they pay. Tier status, available rewards, and personalized offers — pushed to their Wallet, not buried in an email they'll never open.

S Shopify
St Stripe
E Eventbrite
Z Zapier
WEBHOOKpayment.success
ACTIONGenerate + deliver pass
Integrations

Plug Into Anything

Shopify checkout adds "Save to Wallet." Stripe payment triggers a receipt pass. Eventbrite creates tickets automatically. Webhooks and plugins, not code rewrites.

Three steps. That's it.

1

Sign Up

Create an account and get your API key instantly. No approval process, no waiting.

2

Make an API Call

Send a POST request with your pass data. We handle signing, certificates, and packaging.

3

Deliver & Update

Get a signed .pkpass — send via email, SMS, or link. Push updates anytime via API.

Simple as this.

cURL
curl -X POST https://api.passthru.dev/api/generatePass \
  -H "Authorization: Bearer wp_YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "description": "Summer Music Festival",
    "organizationName": "Live Nation",
    "serialNumber": "EVT-001",
    "generic": {
      "primaryFields": [{
        "key": "event",
        "label": "EVENT",
        "value": "Summer Music Festival"
      }],
      "secondaryFields": [{
        "key": "location",
        "label": "LOCATION",
        "value": "Central Park, NYC"
      }]
    },
    "barcode": {
      "message": "EVT-001-ADMIT-ONE",
      "format": "PKBarcodeFormatQR"
    }
  }'

# Returns: signed .pkpass — ready to distribute
Vault-Grade Security

Private keys never leave Azure Key Vault. Every pass is signed remotely — zero key exposure.

Instant Push Updates

One PATCH request updates every pass on every device. Balances, statuses, fields — in seconds.

Any Use Case

Events, loyalty, finance, health, education, retail — if Apple Wallet supports it, PassThru powers it.

99.9%
API Uptime
<200ms
Avg Response Time
0
Keys Exposed. Ever.
1 call
To Generate a Pass

Simple pricing. Start free.

No contracts. No hidden fees. Scale when you're ready.

Free

$0/mo
  • 100 passes per month
  • Push notifications
  • All pass types
  • API access
  • Community support
Get Started

Business

$199/mo
  • 1,000,000 passes per month
  • Everything in Pro
  • Webhook integrations
  • Custom branding
  • Dedicated support
  • SLA guarantee
Contact Sales

Ready to put your brand in every wallet?

Start building for free. Your first pass is one API call away.

Start Building Free