Apple Wallet for business

Your brand, live on every lock screen.

PassThru turns Apple Wallet into a real-time channel between you and your customers. Live balances, location triggers, instant updates.

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Free tier · 100 passes/month · No credit card

9:41

Monday, June 9

▶

PASSTHRU

Balance Updated

Your BREW CO. loyalty balance is now 2,447 pts

BREW CO.

BALANCE 2,447 pts

Gold Member

TIER Gold

NEXT REWARD 50 pts away

Try it live

Design a pass in 30 seconds

Pick a style, choose colors, see the price. No signup.

Pass type

Brand text (shown when no logo)

Logo image + PNG or JPG

Banner image + Wide banner

Presets

Background

Text

Labels

Pass fields

Header label

Header value

Primary label

Primary value

Secondary label

Secondary value

Member count

10 100 members 100k

Your plan

Free

$0/mo

100 passes/mo

Build it for real →

9:41 ●●●

YOUR BRAND

BALANCE 120 pts

NAME Member Name

TIER Gold

SINCE 2026

Live preview · this is what shows in Wallet

Platform

What happens after the pass is issued.

Real-time push updates

Customer buys a coffee — their balance updates before they leave the counter. One PATCH request to the API, every copy of that pass on every device refreshes. No app download.

Location triggers

Set up to 10 GPS coordinates or iBeacon regions per pass. The pass surfaces on the lock screen when your customer walks within range. Right place, right time, zero friction.

Lock screen presence

Your brand lives on the most valuable real estate in mobile — the lock screen. Not inside an app the customer forgot they installed. Not in a notification they swiped away.

Pass lifecycle

A ticket becomes a souvenir after the event. A coupon expires with a graceful push notification. A membership auto-renews. The entire journey is managed via API — voided, expired, updated.

Engagement analytics

See who added your pass, how often it's viewed, which locations trigger it, and when it gets removed. Data you can't get from email or SMS.

Webhooks

Get notified on pass.added, pass.removed, pass.updated. Pipe events into Zapier, your CRM, or your own backend. Build automations on every lifecycle event.

Use cases

What people build with it.

Loyalty

Points update the second they pay.

Tier status, available rewards, personalized offers — pushed to their Wallet. Not buried in an email they'll never open.

POINTS2,450

TIERGold · 550 to Platinum

REWARDFree Large Drink

Events

Not just a ticket — a live companion.

Push set-time changes, weather alerts, gate updates, and lineup changes directly to every attendee's pass in real time.

COACHELLA 2026

Weekend 1 · GA

NOWMain Stage

WEATHER92°F

Finance

Balances that move with every transaction.

Prepaid cards, budget trackers, expense cards. Customers glance at their lock screen and know exactly where they stand.

BALANCE$2,847.50

SPENT TODAY-$42.18

BUDGET LEFT$157.82

Security

Your keys never leave the vault.

Apple signing certificates are stored in Azure Key Vault. The private key never touches disk. Cryptographic signing happens remotely via Azure's CryptographyClient — the same infrastructure Microsoft Teams runs on.

PassThru Security Stack

INFRAAzure Functions + Cosmos DB

CERT STORAGEAzure Key Vault HSM

SIGNINGRemote via CryptographyClient

TENANT MODELCosmos DB partition isolation

API AUTHSHA-256 hashed, shown once

IMAGE PIPELINESharp re-encode, EXIF stripped

GATEWAYAPIM + body-size caps

BOT PROTECTIONCloudflare Turnstile

LAST SCAN246 rules, 0 findings

COMPLIANCEGDPR · CCPA · Apple cert policy

API

One call to generate a pass.

POST your pass data. We handle Apple certificate signing, .pkpass packaging, and delivery. Update any field later with a single PATCH.

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